What to Include in Your Marketing Plan

There are three important stages to include in your marketing plan. The prospecting stage, so before the  visitors know you. The lead nurturing stage, or before the sale. And then after, when the lead becomes a client. Each stage is equally important and should align with your company’s mission, vision, and overall brand.

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New Year, New Finances!

Today, I have my money wiz, Katelyn Magnuson, dropping some finance knowledge for you! Investing in her was one of the best business decisions I made in 2019. I’m looking forward to crashing my financials goals with her by my side this year. Take it away Katelyn…

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My 2019 Entrepreneur Reading List

I can devour a good, motivational, entrepreneur or self-help book in one to two sittings. This year, I read (more like listened) to tons of them, and in 2019, I plan to do the same! I’ve been saving Instagram posts of book recommendations the last few months to create my reading list for the coming year. And, since I drive a lot, I’m always looking for audiobooks. My goal for 2019 is one book per month. I far surpassed that this year, but I want to be conscious of taking a break from the screen & actually picking up a book.

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What I Learned in my First Year of Business

First off, I can’t believe Thoughtfully Designed is almost a year old. We will celebrate our first birthday in January! The fact that I am here in this very moment, writing a blog for my company a year later, is an amazing accomplishment in itself. I see business coaches all over the Internet saying starting is the hardest part, but I’m going to disagree. You only have to make that choice once.

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How to do Digital Marketing the Right Way

Digital marketing works best when you harness the power of multiple channels sharing the same message in a unique way. This is why you start with an overarching goal & strategy before you dive into tactics and execution. So many clients come to us thinking they know what they need whether it be social media or email management. But here is the thing, you can’t have a successful social or email strategy without a solid foundation behind it.

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The One Minute Manager Cliff Notes

My boss recommended The One Minute Manager about a month ago. It was a quick listen (ironic) on my plan ride home from California last week. The book is centered around the three secrets which are as follows:

  • Secret One - 1 Minute Goals

  • Secret Two - 1 Minute Praises

  • Secret Three - 1 Minute Redirects

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13 Digital Marketing Graphics You Can Make in Canva

Not all of us our graphic designers. I surely wish I wish, but I’m not! That’s where Canva comes in. We are giving you some creative ideas for harnessing the full power of this awesome tool for your digital marketing. Whether it’s social media, email, infographics, or your resume, Canva has tons of modern, fresh layouts and designs. This is nowhere near a comprehensive list of all the goodies you can create in Canva, but these are some of our go-to designs when working with clients on their digital marketing strategy.

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Digital Marketing Trends 2019

I’ve been digging into all of the latest digital marketing trends experts are predicting to be the focus in 2019. As someone who genuinely enjoys planning and strategy, the end of the year is my FAVORITE. Before we dive into the hottest trends for 2019, let me remind you that having a sound marketing strategy and branding in place is essential before you move into the more tactical side of digital marketing.

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How to Avoid Isolation as a Work-from-home Entrepreneur

So many people dream of working from home. No more cubicle, fluorescent lighting, or rush hour commutes. That dream is a reality for over 1 in 5 Americans according to Forbes. When making this transition, many people neglect to realize that working from home day in and day out can lead to feelings of isolation and loneliness. Sounds depressing, I know, but that’s why we are chatting about it!

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5 Steps to Getting Ahead of Content Creation & Planning

As 2019 rolls around, many of us entrepreneurs are putting our planning hats on. Content marketing isn’t going anywhere in 2019. I’m living proof. About 30 minutes ago I Googled, found the solution I needed and bought a template. That company never would have made the sale if their webpage didn’t show up on the first page of Google. And how, you might ask, did their content show up on that page? Content marketing.

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