Posts in Lead Generation
How to do Digital Marketing the Right Way

Digital marketing works best when you harness the power of multiple channels sharing the same message in a unique way. This is why you start with an overarching goal & strategy before you dive into tactics and execution. So many clients come to us thinking they know what they need whether it be social media or email management. But here is the thing, you can’t have a successful social or email strategy without a solid foundation behind it.

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5 Steps to Getting Ahead of Content Creation & Planning

As 2019 rolls around, many of us entrepreneurs are putting our planning hats on. Content marketing isn’t going anywhere in 2019. I’m living proof. About 30 minutes ago I Googled, found the solution I needed and bought a template. That company never would have made the sale if their webpage didn’t show up on the first page of Google. And how, you might ask, did their content show up on that page? Content marketing.

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Facebook & Instagram Video Ads: Getting it Right

Video ads can be an extremely effective top of the funnel advertising format. They help grab attention and get a cold audience familiar with you and your brand. At the top of the funnel you want to reach a really, really large audience because as your visitors turn to prospects and move down the funnel the audience will get smaller and smaller, which is a good thing! Today, I want to highlight that top stage of the ads funnel, "video views." To start warming up an audience, what type of video should you use? How long should the videos be?

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Building a Business & a Community on Instagram

Thank you so much Aaron of Outcome Studio for having us on your podcast! We nerded out over marketing for an hour and much of the conversation revolved around growing and selling on Instagram. We could have chatted all day! I go deep into how I grew my account to 20k through personal relationships, being authentic, and sharing my story. If you are looking to sell on Instagram, give it a listen!

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Why Things Catch On: Six Principals for Making Something Contagious

I just closed the cover of, Contagious by Jonah Berger and my head is spinning with amazing marketing ideas for not only our company, but also our clients. In his book, Berger dives deep into what makes ideas, concepts, and content “viral.” He shares six simple, yet brilliant principles of why things catch on. Each principal is backed by numerous studies and oceans of research, and the examples and stories he aligns with them make perfect sense. You guys, I cannot wait to implement this stuff. It’s gold! 

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Generating Leads: How to Drive Traffic to Your Landing Page

Everyone wants to drive traffic to their awesome offer hosted on a landing page. We have clients that come to us that haven't designed their landing pages yet, have a landing page but aren't getting ANY traffic, and others who have tons of traffic and no conversions. For starters, let's talk about creating a landing page that you are proud to drive traffic to. Then we can dive into getting people there and getting those people to convert. 

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